I would like to address a topic that is particularly close to my heart, which is the following:
How much should I invest in the dropshipping business when starting out?
This aspect is very interesting for me because I meet many beginners who forget that dropshipping is a business that requires a certain personal and financial investment...
These same individuals often have a "let's test and see what happens next" mentality.
The problem with this logic is that they do not set any targets in terms of initial budget, results, time or number of tests to be performed.
Worse, they often have a strong interest in spending as little as possible in the hope of finding THE winner that will get them off the ground in no time.
Except that the reality is quite different...
It is true that a few people hold out hope for this, but as an entrepreneur I can assure you that the more important the result goal is, the more important the initial investment will be as well.
Expecting to generate thousands of euros in turnover with a stake of only a few tens or even hundreds of euros is clearly unreasonable.
Consider that it is necessary to pay Shopify fees (extensions, hosting...), that it is necessary to have a certain working capital to buy the products (because yes it will always be necessary to pay the money upfront) and above all that the advertising budget should not be neglected.
This overall budget must be consistent with the number of products you plan to test or launch.
Be aware that the more products you launch, the greater the chances of finding a winner.
Because let's face it. The goal is to find the first winner that will allow you to grow your business quickly.
But what to do when this budget is tight?
The advertising budget remains the biggest spending factor in dropshipping.
Launching a series of bad products can swallow up your entire initial investment in just a few days and put an end to your entrepreneurial ambitions...
However, there is a simple solution to cut down on these expenses as much as possible:
Investing in the right tools from the start of your business
I can't even keep track of the number of sellers who wasted thousands of euros on advertising before they decided to use SellerPulse...
The same people often wish they had invested the $39/month that could have saved them thousands of euros in useless expenses beforehand...
I am not telling you that SellerPulse is a magic bullet, but it is certainly one of the tools to take your business to the next level.
I am telling you and I am telling you again and again, learn to invest in the right tools. Dedicate a budget solely to that. Stop seeing it as an expense but see it as a profitable investment.
And the next time your little voice says "I'll invest later", think about this message again.
You should ask yourself what your goals are, how much time you will waste and what risks you are taking by not making this investment now.