2 strategies to win it all at the end of the year

The peak season is here! Do you realize how important this period is?

The two months of November and December alone represent more than 20% of the annual turnover in e-commerce!

If the current trend is anything to go by, this year again the world figures will reach new records with an average of +14% in sales for the year 2019!

France is also one of the most active countries in this domain

With an announced growth of 11.5% between 2018 and 2019 and a sales volume of more than $69 billion, it ranks 6th just behind Germany.

So yeah, there are more and more competition, yeah big marketplaces are taking a good share of the market, but the cake is getting bigger and bigger and it's getting easier and easier to grab even a small piece of it.

So how can we make the most of the momentum at the end of the year?

You can use two strategies:

1) Take advantage of current end-of-year trends by focusing on high-demand products, as for example with these Christmas ornaments.

2) Focusing on non-seasonal but fast-growing products with a medium/long-term vision.

Each of these strategies has very different objectives.

The first one will be very short-term with a lifespan of only a few months. This is an excellent strategy to generate cash flow quickly.

The second strategy demands more work. It is often necessary to create its branding, take care of the site, optimize each stage, build a relationship with the customer... But it's often a much more profitable strategy in the long run.

No method is better than the other.

As cash flow products can be used to fuel the launch of a single-product store, these are two strategies that can be used simultaneously.

But you still have to find those products !

As a reminder Seller Pulse allows you to :

• Find products according to their sales volume over the last 3 to 90 days
• Identify the countries from which the sales were made to refine your targeting
• Search by target country and by opportunities in a country

All in just a few clicks to help you find THE products that will get your business off the ground.

There are thousands of products similar to those shown above. They are just waiting for you!

See you soon on Seller Pulse AliExpress
Jawad @ Seller Pulse